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What
we do?
Our purpose in life is to "stop
your customers walking", then work with them and motivate
them (through performance improvement and increased value) to
"GROW" their business with you.
Most organisations suffer significant costs to attract new customers;
Philip Kotler, the prolific marketing author states "the
cost of attracting a new customer is estimated to be five times
the cost of developing the equivalent revenue from a current
customer", (Marketing Management, 9th Edition, 1997).
This is the fundamental principle that underpins Imonic's techniques
and models. It is simply more cost effective to grow a business
from existing customers than adding new ones. Additionally,
not maximising "efforts for" and hence "returns
from" an organisation's key customers is in our mind simply
wasteful.
Do the sums for yourself; calculate the
effects on your overall profitability by growing your key accounts.
Also, calculate the impact on your profits of losing a key account
or two.
At Imonic, we are committed to helping
our customers maximise growth, increase their "share of
wallet" and build a targeted base of high value customers.
In a nutshell, we aim to help you succeed with your customers
through our range of leading edge tools and techniques, developed
through research and proven through practice and results.
As customers are not created equal, our focus is to identify
those customers of yours, which have the potential to deliver
maximum value through partnership with your organisation. At
the same time, these customers then benefit from greater interest
and knowledge you have of their business, the positioning of
dedicated and skilled support resources, and the improved service
you inevitably begin to deliver.
At Imonic, we can prove that the theory works across many sectors
and organisations e.g. we have successfully achieved 27.2% revenue
growth for a local customer in just one year across 20 of their
key accounts.
How does it work for me?
The level and depth of our involvement depends on various factors
e.g. work you have already undertaken, the type and calibre
of resources you employ and most importantly what it is you
wish to achieve.
Imonic are not one of the growing number of "touchy feely"
consultancies, instead we concentrate on applying processes
and quantitative measurable techniques that our clients can
repeat and sustain long term. Whilst our research and techniques
pay due regard to behavioural theory, they are predominantly
economically based.
Within this site you'll find many helpful resources, including
links to research, hot tips, presentations and demo features.
And feel free to contact us at
any time to set up a face-to-face meeting.
