| Description |
Title |
| Spread
Sheet Exercise |
Calculate the
Impact Growth & Retention |
| Handout |
Diagramatical
Strategy for the Effective Management of Key Accounts |
| Report
(12 Pages) |
Summary of
Research Results.
Effectiveness of KAM in Print/Aero & I.T.
|
| Handout |
Varied Reference/Reading
List For Key Account Managers. |
| One
Sheet Checklist |
Coffee Break
Checklist "Maximising Customer Performance" |
| Presentation |
Developing
Effective Key Account Management Plans. |
Handout1
Handout2
|
Research Output
Buyer Identification Of Key Attributes for Key Account
Staff |
| Brief
+ Exercise Sheets |
Exercise -
Identifying Your Interactions or "Moments of Truth". |
